Developer Framework lucky rave reviews for its grand strategy game Hotel Bad unconventional, which leads to decent sales in a crowded market. This is what I learned from experience
Bad Hotel is a great name for an intelligent game. Short, funny, interesting - before you even see a screenshot simple, you care. But the wealth of positive reviews and a Metacritic score suggests healthy, it is not all that the game has to offer: a mixture of entertainment and gambling tower defense puzzles and musical toys, elegant gift with confidence eccentric. Such success was just inevitable?
wrong. Because, as everyone involved in the development of intelligent game knows, the application stores for both iOS and Android are congested mega-regions, filled with thousands of games, many of them terrible, surprising many , but all located in the digital storage store itself. Your game noticed is the fundamental challenge any developer.
Last month, Yann Seznec, founder of Lucky Frame and co-designer of Bad Hotel wrote a fascinating blog entry on the first month of play for sale. He referred to the decisions he made that paid, errors, statistics, inability to understand the scoring system App Store and other factors that played a role in the launch and success of the meeting . It is a fascinating read.
I asked to condense it all into five key elements that all game developers should consider the intelligent launch of a new title. And this is what is returned:
"The very positive reception that we got for Bad Hotel not only because of it being a great game (which is, of course) - there are many great games that do not receive coverage as good, but us. We were very lucky to get a little attention to our last game, Pugs Luv Beats, we were able to take advantage in terms of staying in touch with bloggers and journalists. tried to keep people in the loop as much as possible, telling everyone our new game teasers and two concrete information. "
Release date traditional Thursday is overrated.
"We released Tuesday. This fact allowed us to draw attention to a little more than I probably would have done, and helped us to acquire some momentum for Thursday evening, when Apple updated features. "
A company like Lucky frame is too small to be on the radar of Apple. The greatest (or simply more successful) companies to communicate with Apple and will be able to develop a relationship with them, but I think you kind of prove himself first. I think that is why we had -. Because we have succeeded in creating a strong buzz for the first two days of release, before the night of the utmost importance Thursday when the lists are updated in the store
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