downloadable content in a physical store may seem impossible to some, but to GameStop, the effort was a great success. The store manager of digital content Schliesser Brad GameSpot said that the airline has carried more than 10 million pieces of content downloaded since it began selling additional content through a pilot program in 2010.
"We had the opportunity over the past two years to reach the first part, we can play an important role in the distribution of digital content. In 2010, we started with 35 stores and five in a salable SKU DLC [pilot] with Microsoft. Since then, we have added 4,500 stores and 1,800 products available for sale on the right side of the console, "said Schliesser." And we have sold over 10 million units of DLC this time. I think we showed that retail offers a very important role, even in the area of ??digital content. "
Schliesser believe GameStop's success in this area is largely due to its employees. He said that speak directly to consumers at point of sale on the extra game content, and this is crucial for sales.
"The partner who works in the store is more powerful than any marketing campaign could probably never do for digital content," he said. "It remains a clear divider between what we can do and what our competitors are able to do so. And frankly, that the first part is capable of doing. "
said that although the first game console like Xbox Live markets are capable of many houses and lots of content, the user is presented with only 5-10 pieces of content at a given time . And even then, he says, is "buyer beware". The impact of GameStop sales associates should not be overlooked, he said.
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