Game Pad

social gaming giant is increasing its mobile audience, but it faces increased competition in Facebook

Zynga is the largest animal in the world of social games on Facebook with 227 million monthly active users (MAU) according to the latest version of its S-1 IPO filing in the U.S. . Mobile business company is growing too, but has not yet reached a position as dominant in smartphones and tablets.

S-1

This document provides an update on the fate of the moving company, which reveals that in October, Zynga average 11.1 million daily active users (DAU) on the phone compared to 9, 9 million in the third quarter of 2011 - which was in turn an increase of ten times the number of players of Zynga Mobile in November 2010.

Mobile Apps to these figures with those of its rivals in the market for mobile social games, indicating that Glu Mobile has announced that it has 2.1 million DAU by their titles, while Storm8 that had four million dollars in June, and it is more likely now.

Zynga is still far behind the franchise Angry Birds Rovio Mobile, which had 30 million in October, according to the SAD chief executive of the company for North America Andrew Stalbow. Rovio may not seem like a direct competitor of Zynga - Angry Birds social characteristics are minimal -. But the S-1 which includes a list of key rivals in the mobile Zynga

also estimates that spending, the percentage of players who spend money with in-app purchases mobile gaming is freemium from 0.5% to 6% and the average transaction in these games is $ 14. In November, caused a stir by suggesting that 58% of all revenues of the U.S. mobile game software in 2011 will come from Android and IOS, beating Nintendo DS (36%) and Sony PSP (6 aa %).

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