New console is not a game changer, say analysts at UBS, sending Nintendo 's share price sharply downwards
Nintendo Wii described the subway as its best-ever games console when they unveiled this week, but it has failed to enthuse the markets.
Shares in the Japanese consumer electronics company by more than 10% in the two days since fallen as the lid was lifted on the next generation of its console before. A downgrade by UBS on Thursday helped push the stock down to 16.160 yen (? 123), the lowest level since February 2006 - months before the original Wii was launched to great acclaim to life.
Gamers spend hours at the E3 show industry in Los Angeles on the Wii U 's high-definition graphics and tablet-shaped controller experience in the queue, complete with a 6.2in ??touch screen. At E3, Nintendo talked to leaders repeat the magic of the Wii, with games that are loaded for the whole family as well as hard-core enthusiast appeal. But many important details remain vague at best, including the price and launch date.
But UBS helped to pop Nintendo's bubble by slashing its target price from ?31,000 to ?18,000, and cutting its rating from buy to neutral. Analyst Yuki Nakayasu said the Wii U would not allow Nintendo to repeat its trick of attracting customers who previously had limited interest in videogames.
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