Game Pad

PAX 2011: to explain Insiders including Bethesda 's vice president of marketing, how companies sell to the players from three different perspectives.

Who was there: AKQA gaming accounts lead Ed Davis, Bethesda Softworks vice president of marketing and PR Pete Hines, and CBS Interactive / Regional Sales Manager Paul GameSpot Caparotta.

Marketing for gamers is a bit different from marketing to the mainstream.

Davis touched upon the fact that many people who go into video game marketing have their roots in the entertainment industry when it used to be primarily driven by consumer packaged goods. That line of conversation led to the fact that there are marketing people who don't know anything about games.