, the new spots will be called NUads, short for "natural user-interface ads." They will primarily use the Kinect voice-recognition system, asking viewers to issue commands to the console while the advertisement is running. Saying "Xbox Tweet" will prompt the console to issue a message about the ad on the viewer's Twitter feed. "Xbox more" will have the sponsor send an email to the viewer's e-mail account.
This could possibly also to surf on clothes or choosing pizza toppings.
It is no surprise that advertisers are excited about the potential for Nuad. "The units Nuad truly embodies the level of commitment that all work," Saatchi & Saatchi Los Angeles Executive Communications Director John M. Lisko told the newspaper. "You can enter text, you can tweet, you can vote. That 's phenomenal."
Microsoft 's latest game advertising initiative comes almost 10 months after its Massive in-game Advertising Division, shutters. The software giant bought the company in 2006 in a $ 200 million to $ 400 million deal.
[Video]
Comments read and write | Get the full article at GameSpot
0 ความคิดเห็น:
แสดงความคิดเห็น